Privacy Policy

Effective date: October 21, 2025

Betches Walking Betches LLC ("Betches Walking Betches", "we", "our", "us") operates the website at www.betcheswalkingbetches.com. For data protection purposes, the data controller is Betches Walking Betches LLC, a California limited liability company with its registered address at 5101 Santa Monica Boulevard, Suite 8, Los Angeles, California, 90029, United States.

If you do not agree with this Privacy Policy, please do not use the Site. By using the Site, you agree to the practices described below.

1) Information We Collect

1.1 Information you provide

Contact & inquiry data: name, email, phone, message content, service needs
Booking/walking service data: preferred times, confirmations, notes relevant to scheduling or pet care
Communications: emails, chat/messages exchanged with us

1.2 Information collected automatically

Usage data: pages viewed, clicks, session duration, referring/exit pages
Device data: IP address, approximate location (derived from IP), browser/OS, language, network identifiers
Cookies & similar technologies: see Cookies & Tracking below
Logs & diagnostics: timestamps, user agent, error/performance metrics

1.3 Information from third parties

Analytics/session tools (e.g., Google Analytics, Hotjar) provide aggregated insights about Site usage
Scheduling/payment tools (used when booking services) provide meeting or transaction metadata

We do not knowingly collect sensitive personal information via the Site.

2) How We Use Personal Information

We use personal information to:

Provide & operate the Site and pet-walking services you request
Communicate with you via email and SMS (service updates, support, scheduling)
Improve the Site and services (analytics, diagnostics, performance)
Secure the Site (fraud prevention, abuse monitoring)
Comply with legal obligations and enforce terms

SMS Messaging

When you provide your mobile phone number and consent to receive text messages from us:

Collection: We collect your mobile phone number only when you provide express consent to receive SMS messages
Use: We use your mobile number to send appointment reminders, service updates, and promotional offers (if you opted in)
Frequency: You may receive up to 4 messages per month
Charges: Message and data rates may apply depending on your mobile service plan
Opt-Out: Reply STOP or UNSUBSCRIBE to any message to opt-out at any time. You can also unsubscribe using the link at the bottom of emails or by contacting us
Help: Reply HELP for assistance or contact us using the information in Section 11
Service Provider: We use Twilio as our messaging service provider to deliver SMS messages to you
No Third-Party Sharing: We do NOT share, sell, or rent your mobile phone number or SMS opt-in data with third parties or affiliates for marketing or promotional purposes. Your mobile number is shared ONLY with our messaging service provider (Twilio) for the sole purpose of delivering text messages you have requested. Text messaging originator opt-in data and consent will NOT be shared with any third parties.

3) How We Share Information

We may share personal information with:

Service providers for hosting, analytics, scheduling, payment processing, email/CRM services, and security
Messaging service provider (Twilio) to deliver SMS messages you have requested
Professional advisors and authorities as legally required
Business transfers (e.g., merger, acquisition, or asset sale)

Mobile Phone Numbers & SMS Data

We do NOT share, sell, or rent mobile phone numbers or SMS opt-in data with third parties or affiliates for marketing or promotional purposes. Mobile phone numbers are shared ONLY with our messaging service provider (Twilio) for the sole purpose of delivering text messages you have requested. Text messaging originator opt-in data and consent will NOT be shared with any third parties.

We do not sell personal information.

4) Cookies & Tracking

We use cookies, pixels, and similar technologies to operate the Site, remember preferences, and perform analytics.

Strictly necessary: core functionality and security
Functional/performance: preferences, improved experience
Analytics: usage measurement via tools such as Google Analytics

Controls: manage cookies in your browser; adjust preferences via our cookie banner/settings (where available). See also our Cookie Notice for details.

5) Data Retention

We retain personal information only as long as reasonably necessary to:

Fulfill the purposes described in this policy
Maintain records and comply with legal, tax, and accounting requirements
Resolve disputes and enforce agreements

When no longer needed, data is deleted or anonymized per our retention practices.

6) Data Security

We implement administrative, technical, and organizational safeguards (e.g., access controls, encryption in transit, least-privilege). No method is 100% secure; we cannot guarantee absolute security.

7) Your Rights & Choices

7.1 U.S. State Privacy Rights

You always have the right to:

Know/access the personal information we process
Correct or delete personal information
Opt out of sale, sharing, or targeted advertising
Opt out of email or SMS messages at any time by replying to any message we send with "STOP" or "UNSUBSCRIBE"
Appeal a denied request

We will verify your identity as required. We do not discriminate for exercising rights.

8) Children's Privacy

The Site is not directed to children and we do not knowingly collect personal information from individuals under 13 (or higher age thresholds where applicable). If you believe a child has provided information, contact us and we will delete it.

9) Third-Party Links

The Site may contain links to third-party websites or services. We are not responsible for their privacy practices. Review their policies before providing personal information.

10) Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The Effective date above indicates the latest revision. Material changes will be posted on this page and, where required, we will seek consent.

11) Contact Us

Betches Walking Betches LLC
5101 Santa Monica Boulevard, Suite 8
Los Angeles, California, 90029
United States

Use the contact/enquiry form on our Site for privacy requests and questions.

This policy is for general informational purposes and does not constitute legal advice. Consider consulting qualified counsel to tailor this policy to your specific data flows and jurisdictions.