Betches Walking Betches LLC ("BWB," "we," "us," or "our") uses cookies and similar tracking technologies on our website at betcheswalkingbetches.com (the "Site"). This Cookie Notice explains what cookies are, how we use them, what types of cookies we use, and how you can manage your cookie preferences.
1. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better browsing experience, and give website owners useful information about how their site is being used.
Cookies can be "first-party" (set by the website you are visiting) or "third-party" (set by a different domain than the one you are visiting). Cookies can also be "session" cookies (which expire when you close your browser) or "persistent" cookies (which remain on your device for a set period or until you delete them).
2. How We Use Cookies
We use cookies and similar technologies for the following purposes:
- Essential website functionality: To enable core features such as page navigation, secure areas, and form submissions. The Site cannot function properly without these cookies.
- Performance and analytics: To understand how visitors interact with the Site, which pages are visited most often, and to identify any errors. This helps us improve the Site and your experience.
- Functionality: To remember your preferences and settings so the Site can provide enhanced features and personalization.
- Advertising and targeting: To deliver relevant advertisements and measure the effectiveness of our marketing campaigns. These cookies may track your browsing activity across different websites.
3. Types of Cookies We Use
The table below provides details about the specific cookies used on our Site:
| Cookie Category |
Purpose |
Duration |
| Essential |
Required for the Site to function. Includes session management, security, and load balancing. These cookies do not collect personal information for marketing purposes. |
Session / up to 1 year |
| Analytics |
Used to collect anonymous data about how visitors use the Site (for example, Google Analytics). This helps us understand traffic patterns and improve site performance. |
Up to 2 years |
| Functional |
Remember your preferences (such as language or region) and provide enhanced, more personalized features. |
Up to 1 year |
| Advertising |
Used to deliver advertisements that are relevant to you and your interests. They may also be used to limit the number of times you see an ad and to measure the effectiveness of advertising campaigns. |
Up to 2 years |
4. Third-Party Cookies
Some cookies on our Site are set by third-party services that appear on our pages. We do not control the setting of these cookies. Third parties that may set cookies on our Site include:
- Google Analytics: Helps us understand Site traffic and usage patterns. For more information, visit Google's Privacy Policy.
- Social media platforms: If you interact with social media content on our Site (such as Instagram, Facebook, or TikTok buttons), those platforms may set their own cookies.
- Advertising partners: Third-party advertising networks may use cookies to serve relevant ads based on your browsing activity.
Meta (Facebook and Instagram) advertising measurement
We use the Meta Pixel and Meta's Conversions API to see which of our Facebook and Instagram ads bring people to the Site and to our contact form. Whether this starts on or off depends on the country you are visiting from. We get that country from the internet connection you visit with, as reported by our hosting provider, Vercel. We never use your language or time zone settings to decide it.
- If you visit from the European Union, Iceland, Liechtenstein, Norway, the United Kingdom or Switzerland, or we cannot tell your country: you see a cookie banner on your first visit, and Meta measurement stays off until you tap Accept. Before you choose, or if you tap Reject, the Meta Pixel is not loaded, nothing is sent to Meta from the Site, and no Meta cookies are set.
- If you visit from anywhere else, including the United States: you see no banner, and Meta measurement is on from your first page. You can turn it off at any time with Cookie Settings at the bottom of every page.
- Global Privacy Control: if your browser or a browser extension sends the Global Privacy Control signal, we treat it as a request to keep Meta measurement off, wherever you are. You see no banner, the Meta Pixel is not loaded, and our server sends nothing to Meta.
- While Meta measurement is on: the Meta Pixel loads and tells Meta each page you visit. It sets Meta's
_fbp cookie, and the _fbc cookie if you arrived by clicking one of our Meta ads. These last up to 90 days.
- When you send our contact form while Meta measurement is on: we tell Meta that an inquiry was made, from your browser and from our server. The server copy includes your email address, first name and last name in hashed (scrambled) form, your IP address, your browser type, the page address, and the
_fbp and _fbc cookies if present. Your message, your phone number and the service you picked are never sent to Meta.
- If you change your mind: open Cookie Settings, untick "Advertising measurement (Meta)" and tap Save. The Site tells the Meta Pixel to stop, deletes the
_fbp and _fbc cookies from this Site, and sends nothing more to Meta, from your browser or from our server. Information Meta already received before you changed your mind is handled under Meta's Privacy Policy.
Your choice is saved in a first-party cookie named bwb_consent for 180 days. It records only whether Meta measurement is on or off and when you chose. A choice you save in Cookie Settings always takes priority over the starting setting for your country. The one exception is Global Privacy Control, which always keeps Meta measurement off.
5. How to Manage Cookies
You have the right to decide whether to accept or decline cookies. You can manage your cookie preferences in the following ways:
Cookie Settings on this Site
Tap Cookie Settings here or at the bottom of any page to turn Meta advertising measurement on or off at any time. Whether it starts on or off depends on your country, as described in section 4.
Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to block or delete cookies, or to alert you when a cookie is being set. The steps to manage cookies vary by browser:
- Chrome: Settings > Privacy and Security > Cookies and Other Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Edge: Settings > Cookies and Site Permissions > Manage and Delete Cookies
Please note that if you disable or delete cookies, some features of the Site may not function properly.
Opt-Out of Analytics
You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-On.
Opt-Out of Targeted Advertising
You can opt out of targeted advertising by visiting:
6. Similar Technologies
In addition to cookies, we may use other similar technologies such as:
- Pixels and web beacons: Small images embedded in web pages or emails that collect information about how you interact with content.
- Local storage: Technology that allows websites to store data locally on your device, similar to cookies but with a larger storage capacity.
7. Changes to This Cookie Notice
We may update this Cookie Notice from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this notice periodically.
8. Contact Us
If you have any questions about our use of cookies or this Cookie Notice, please contact us:
For more information about how we collect and use your personal information, please see our Privacy Policy.
