The Pet Care Industry Has a Consistency Problem. Here's What We're Doing About It.

Here's what six years in luxury pet care has taught me about building a team:

Skills can be taught. Character cannot.

When I left my tech career to start Betches Walking Betches, I thought finding good caregivers would be straightforward. I was wrong.

The difference between good pet care and exceptional pet care isn't certification or experience alone.

It's who notices when a normally energetic dog seems a little off.

It's who takes the extra two minutes to wipe muddy paws before coming inside.

It's who treats a nervous rescue with the same patience they'd want for their own pet.

That's why our hiring process looks nothing like the industry standard.

We don't just check backgrounds and certifications (though every team member is insured, background checked, and Small Animal CPR & First Aid Certified).

We look for people who volunteer at shelters on weekends. Who light up talking about animal behavior. Who understand that this work is about relationships.

The pet care industry has a trust problem because it's treated like a gig economy service.

But your dog is family.

So we hire people who already know that. Who don't need to be convinced that details matter. Who genuinely love what they do.

Six years in, I'm more convinced than ever: the right team changes everything.